At the beginning of March Diversityworks Trust started a PledgeMe campaign to raise $3500 to print 1000 copies of My Friend Is A Superhero. Duffy Books in Homes agreed to distribute 500 of these to lower-decile schools throughout New Zealand.
Today the campaign not only hit its target but, at time of writing, has nearly hit $4000.
We are absolutely stoked by the generosity of crowd-funders and the potential we see that crowd-funding has for projects that promote optimism, creativity and social change.
Jaden Movold's Mum offered his help to raise money — today we were able to ask Jaden to thank people for their generosity.
Here's the video we made with Jaden and below our original crowd-funding video. Many thanks to Jaden and Lise, and Anna and the team at PledgeMe.